Golden State King of the West Sprints partner with LaChance Marketing and Five Double Zero Design

2011 King of the West Golden State Sprint Car Series

From Gary Thomas

Rio Vista, CA – November 23, 2010…As the off-season gets set to kick into full gear the Golden State King of the West Sprint Car Series continues to work on plans for 2011 and has been putting in place a marketing program, along with an upgraded website to bring the promotional efforts to a new level.

LaChance Marketing is headed up by Red Bluff, California’s RJ LaChance and has brought his expertise to the series to help push the Golden State King of the West Sprints marketing package to new heights. Over the last few months LaChance has been working on a business plan, marketing plan, branding strategy, sponsorship proposals and a graphics package for the tour.

Five Double Zero Design is operated by Heather Stover of Sacramento, who is a 2003 Northern Illinois University Graduate with a Bachelors of Arts Degree with an emphasis in Visual Communication. Five Double Zero has been working to create a more interactive website for the Golden State King of the West Sprints, which will allow for more timely updates and more content than ever before.

Whether you’re interested in developing an internet ready web site, launching a full-scale print campaign or identifying your new business, Five Double Zero will custom fit cutting-edge design technology to your specific industry and audience. They are committed to making design solutions that both promote your message and take it to a higher level. Five Double Zero offers reasonable prices for our entire graphic and web services.

“It’s been great having these two companies work with us and they have been a big help with getting the marketing and web presence up to date,” said Golden State King of the West operations manager George Hague. “RJ LaChance has put together comprehensive proposals that have allowed us to go out and approach various corporations in hopes of having them come on board for 2011 and beyond.”

The series has been in negotiations with a number of tracks and working towards a projected 30-race schedule for the 2011 season. The series will be visiting many of the same tracks as in years past and will also have some new ones added in as well.

In addition to attending the RPM Promoters Workshop in Reno, Nevada on December 2-4 to finalize the schedule, the Golden State King of the West Sprints will also be at the 23rd annual Performance Racing Industry Tradeshow in Orlando, Florida. The series will have a booth at the tradeshow and are hoping to have a final copy of the schedule announced just after the event, which is held on December 9, 10 and 11.

Part of the KWS team will also be on hand and walking the floors at the International Motorsports Industry Show in Indianapolis, Indiana on December 1-3.

The new Golden State King of the West Sprint Car Series website is now up in its initial stages and can be viewed at http://www.kingofthewestsprintcarseries.com

Also follow the Golden State King of the West Sprint Cars on Twitter at twitter.com/kws410s and Facebook at http://www.facebook.com/gscsprints?ref=ts