INDIANAPOLIS (December 14, 2016) – Formally announced during the Arctic Cat All Star Circuit of Champions celebration in Indianapolis on December 9, Arctic Cat, the official recreational vehicle supplier of the Arctic Cat All Star Circuit of Champions, will extend its partnership with the traveling 410ci sprint car circuit as the title sponsor through the 2017 and 2018 seasons. Arctic Cat’s inaugural season as the title sponsor in 2016 proved to be a success, fueling the decision to extend its relationship with one of America’s oldest traveling sprint car series.
“We are more than pleased to extend our relationship with the All Star Circuit of Champions for the next two seasons. 2016 proved to be beneficial for Arctic Cat, and I am confident that our continued involvement will only elevate Arctic Cat’s exposure and impact in the world of sprint car racing” Greg Williamson explained, Chief Marketing Officer of Arctic Cat. “All Star fans are hunters, fishermen, farmers, ranchers, outdoorsmen; these are the people most attracted to our products. Having the opportunity to interact with that demographic regularly is a privilege. We are very excited for the season’s to come.”
The All Star Circuit of Champions will promote Arctic Cat during 50+ events in 2017, traveling to eight states throughout all areas of the Midwest, Northeast and East Coast. In routine fashion, the Arctic Cat All Star Circuit of Champions will activate the new year with a trip to Florida, headlining five events between February 9 and February 16 at Bubba Raceway Park in Ocala and Volusia Speedway Park near Daytona.
Arctic Cat will not only act as the title sponsor for the All Stars in 2017, but it will also play a major role during a select number of events throughout the season. Similar to 2016, local Arctic Cat dealers, positioned throughout the Northeast and Midwest, will set-up displays at select tracks allowing fans to interact with new products, ask questions to company representatives, as well as engage in ride-alongs and participate in special sales offers that may be conducted throughout the year. Arctic Cat will also award products at the year end championship banquet.
“We are honored to have Arctic Cat with us again in 2017 and 2018. We molded a great foundation in 2016, and now we have the opportunity to build on that foundation during the next two years,” Tony Stewart said, owner of the Arctic Cat All Star Circuit of Champions. “This series is special. We are a family. To have Arctic Cat continue to be a part of this family is something we can all be proud of.”