Patriot Sprint Tour Inks National Marketing Firm

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From Rich Vleck

Rochester, NY, (November 11, 2011)- Mike Emhof’s Patriot Sprint Tour has taken a major step towards becoming the premier 360 Sprint Car Touring Series in the Northeast by joining forces with a National Motorsports Marketing firm based out of Charlotte, NC. The company is headed by longtime motorsports marketing entrepreneur Rolfe Schnur who is no stranger to Northeast Racing. He started his motorsports career as a reporter for AARN at Flemington Speedway which led to owning a successful Big Block DIRT Modified team for nine years. After a stint as Marketing Director at the famed Flemington Speedway, Rolfe moved to Charlotte, NC. Over the last 20 years he has designed, created and implemented successful programs including Shawna Robinson’s Polaroid Busch Grand National team, a multi-million dollar B2B program which included sponsorship on Bobby Labonte’s Winston Cup Championship Joe Gibbs Racing Team, the 1st Japanese NASCAR drivers Craftsman Truck program, regional and local sponsorship packages as well as being the keynote speaker at motorsports symposiums for NASCAR, IHRA, DIRT, Drag Racers Promoters Workshop, 600 Racing and Strategic Research Institute. In November of 2006, the formation of Future Stars in Racing Training and Development Academy proved to be the shining star on his resume.

“It was through Future Stars that I met Mike and saw his passion and dedication for racing”, stated Schnur. “Mike and I started talking about working together on creating new sponsorship and marketing programs for the Tour and I saw it as a great opportunity. All of the components are in place for success including strong leadership, a great group of racers, a TV package and the most powerful demographic of all, Grass Roots Racing at its finest”.

“This is a big step for us as an organization”, said Emhof. “Every year we strive to make our Patriot Sprint Tour the best that it can be. We feel that marketing our product, adding new and effective sponsorships and creating powerful race fan entertainment will add a level of professionalism to our entire program for our teams in 2012 and beyond”.

“I am excited to get to know the drivers and the current marketing partners as we move forward”, added Schnur. “We have a vision for where the Patriot Sprint Tour is headed and we will work hard to bring a show that is unparalleled in 360 Sprint Car racing”

For more information on the Patriot Sprint Tour or how you can be a part of the 2012 marketing family contact Rolfe Schnur at 954-224-8661 or for media inquiries please call Rich Vleck at 585-747-3235. You can always visit