April 7, 2016 – Next LED Sports, a full-service provider of digital LED signs and scoreboards, announced a three-year partnership to become the official digital display of Brian Brown Racing.
“We’re happy to support Brian Brown and the Casey’s General Stores/FVP/Impact Signs Awnings Wraps #21,” said Brett Wright, Director of Sales and Marketing at Next LED Sports. “Brian is a great ambassador for Sprint Car Racing and tracks around the country.”
By offering affordable, turnkey digital scoreboard and leaderboard displays to tracks both small and large, Next LED hopes to improve the fan experience for race-goers.
The Next LED platform allows seamless integration of a variety of track timing data to display real-time race results. Other features such as live video feeds, interactive social media participation and dynamic sponsorship offerings are some of the things race fans are thrilled see.
“We’re really excited to put a deal together with Next LED,” said Brown. “Race fans at Knoxville Raceway have enjoyed their HD scoreboards the last couple of years, and the fans at Jackson Motorplex will see one there as well this year. It’s a great group that understands the needs of sports fans and track owners.”
In addition to anchoring many of the brand’s marketing efforts in the racing community, Brown will consult with Next LED Sports on the changing needs of racing venues.
“Next LED has technology and services that offer track owners a great opportunity to continue improving fan experience and increase revenue,” said Wright. “In a way, this partnership will give us the opportunity to have feet on the ground at tracks nationwide. We look forward to working with Brian to gain insight that will allow our team to further tailor products to the needs of the racing industry.”