Admission prices to remain same in 2011 at Attica; new marketing partners added

2011 Attica Raceway Park logo

By Brian Liskai

ATTICA, Ohio – Everyone has taken a hit in the pocketbook when they go to fill up their vehicle lately with gas prices hovering over $3.40 a gallon. Because the economic times continue to be tough on families, Attica Raceway Park wants to give them a break. Admission prices to hours of fun and excitement at “Ohio’s Finest Racing” speedplant will remain the same this season – only $14 for adults; $12 for senior citizens; $10 for teens ages 11-15; and as usual, kids 10 and under get in FREE. Pit passes will remain at $25.

“Family budgets are strained, but people still need to have fun and be entertained. Realizing that, we have kept our low weekly admission prices for 2011. Racing is an affordable, exciting, entertaining, fun way for families to spend three or four hours,” said John Bores, Attica Raceway Park Promoter.

Part of the reason Attica Raceway Park can keep admission prices affordable for families is due to the tremendous support from the many business marketing partners who have come to realize race fans are some of their most loyal customers.

“We are very proud of the relationships we have with our business partners. They see the return on their investment with new and repeat customers and our fans reap the benefits of affordable prices while the racers compete for good purses,” added Bores.

One of Attica’s newest business partners is O’Reilly Auto Parts, whose name will appear on the track’s state-of-the-art message center and as the division sponsor for the 410 sprints. Returning will be Fultz Fabrications and Speed Shop out of Mansfield, Ohio as the sponsor for the UMP Late Models. The Fremont Fence Company will once again headline the 305 sprint division, as will the Computer Man, located in Fremont, Ohio, as the title sponsor of the dirt trucks.

“We are also excited to add new race night sponsors, the Croghan Colonial Bank, the Sutton Bank, Central Ohio Farmers and Bud Light,” said Rex LeJeune, Director of Operations at ARP.

Once again, the Attica track champion of the UMP Late Models will earn a $1,000 gift certificate toward a new Rocket Chassis courtesy of Fultz Fabrications & Speed Shop and Attica Raceway Park. The driver finishing second in the late model points will be awarded a $500 gift certificate from Mastersbuilt Chassis.

Another new business marketing partner in 2011 for Attica Raceway Park will be Keizer Aluminum Wheels. Keizer will be awarding a $50 gift certificate for each heat race winner in the 410 sprints and late model divisions (only for heat race winners on weekly shows for that division). Keizer Wheels will allow up to two gift certificates to be used at the same time.

Goodyear Tire will be back in 2011 offering prizes as well. The Hard Charger in both the O’Reilly Auto Parts 410 Sprints and Fremont Fence 305 Sprints at each regular season event who is running Goodyear tires on all four corners of the car (a 100 or 200 is mandatory on both rear corners) earns a tire bonus from Goodyear.

Racing begins at Attica Raceway Park on Friday, March 25 with the O’Reilly Auto Parts 410 Sprints; Fultz Fabrications & Speed Shop UMP Late Models and Fremont Fence 305 Sprints. Gates open at 5 p.m. with racing at 7:45 p.m. A rain date has been set for Saturday, March 26 with gates opening at 4 p.m. and racing at 7 p.m.

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