From Valvoline Raceway
Sydney, AU — (October 1, 2014) — Valvoline Raceway has unveiled its brand new advertising campaign for the 2014/2015 season.
And it’s very, VERY different.
Designed by talented Sydney advertising creative director Steve May (himself a Speedway fan) the new catch cry rallies the general community to come to the Speedway in favour of the engagement party, the barbecue, the Christmas party, even the wedding!
“Speedway runs rings around your average Saturday night.”
Filmed in the grandstand of Valvoline Raceway only two weeks ago, the finished product features three different versions of the commercial that will be used on rotation between two Sydney TV networks in the week leading up to opening night and for many events during the season.
“We’re very excited about the ads,” says Valvoline Raceway Managing Director Steven Green, “I’m sure they’ll be the source of much discussion because they’re so very different to anything Speedway has done before. But that’s the beauty of them. These are not your typical Speedway commercials.”
Infusing family situations and humour the commercials are more of a lifestyle concept than hard-core hard-sell Speedway TVC’s of the past.
“We’ve had a great response from the people we’ve shown the commercial too so far,” says Green, “particularly the people outside our industry who aren’t die-hard fans. In order to attract new fans to Valvoline Raceway and to the sport we need to change our strategy. It’s our hope that this will attract us a new audience and re-brand the sport of Speedway in Sydney.”
An intensive advertising campaign for Opening Night on October 4 commenced this week on Radio Triple M with the Sunday Telegraph, Daily Telegraph, Network Seven, Network TEN and WSFM schedules all commencing from this Sunday onwards.
“Speedway runs rings around your average Saturday night” is a catchcry that is both literal and figurative.
Getting that concept through to the general community and attracting them to come out to a night of Speedway is the challenge that the new team at Valvoline Raceway relish.
Attached is a YouTube link to the new TV Commercial (Version #1 – “Down Dinky”.
“We’re very grateful for the expertise and effort that Steve May has brought to this campaign,” explains Green, “we’re entering a new era in entertainment at Valvoline Raceway and our fresh approach to the advertising spearheads our directive. It’s an exciting time here for so many reasons.”