GAS CITY, Ind. (January 17, 2018) — With a résumé that includes more than 25 years of successful motorsports promotion – including running the largest sports and entertainment facility in New England – well-respected racing executive Jerry Gappens has reached an agreement with track owner Jack Himelick to lease and promote Gas City I-69 Speedway effective immediately.
Located just off Interstate 69 between Indianapolis and Ft. Wayne, the semi-banked, quarter-mile dirt oval opened in the mid-1980s.
Known for his creative and effective marketing and promotional skills, Gappens enjoyed a 23-year career with Speedway Motorsports, Inc., owner and operator of eight major NASCAR venues, working for NASCAR Hall of Fame track owner O. Bruton Smith.
A native of Kokomo, Indiana, Gappens most recently served as executive vice-president and general manager of New Hampshire Motor Speedway for eight years. He developed marketing strategies that helped sell more than 1 million tickets to NASCAR, motorcycle and road course events during his tenure. In addition, he helped create new revenue streams, increased brand awareness of the multi-use facility and its events and implemented exciting pre-race entertainment, including concerts, game shows with prizes totaling $300,000 and a $1 million New Hampshire Educational Lottery promotional giveaway.
Before his promotion to oversee NHMS, Gappens spent 15 years in executive management at Charlotte Motor Speedway, working under the “P.T. Barnum” of motorsports promotion, H.A. “Humpy” Wheeler. His various roles included publicity, promotion and marketing events for the 1.5-mile superspeedway, quarter-mile and fifth-mile asphalt ovals and a four-tenths-mile dirt track. Gappens was honored as the inaugural recipient of the Most Outstanding PR/Marketing executive in the NASCAR industry during his time at Charlotte Motor Speedway.
Additionally, Gappens worked as an on-air talent for ABC Sports’ coverage of major motorsports events, including the Indianapolis 500, Monaco Grand Prix and various NASCAR races.
“Jerry brings a wealth of experience in motorsports promotion and event management,” said Himelick. “I look forward to us working together in making Gas City I-69 Speedway one of the premier short tracks in the Midwest. ”
Himelick purchased the facility, which was dormant at the time, in 1996 and has made significant upgrades during his ownership. He brought in Jiggs Thomason in 1997 to promote the track and the two enjoyed a successful 17-year run until Thomason’s retirement. In recent years, various promoters have rented the facility for special events only. Gappens plans to restore a full schedule of events this season.
“This is a great opportunity,” said Gappens. “I appreciate Jack’s faith in me and allowing me to come on board and usher in a new era of racing and entertainment for this little gem of a facility. I think the fans, competitors and community are going to like what we have in store for them.”
Gappens said the first priority is putting together a schedule of events for this season, including contacting various sanctioning bodies for date availability. Looking primarily at Friday night shows featuring non-wing sprint cars, Gappens added that special events could also be run on other days. Divisions being considered include midgets, late models, modifieds and additional local classes. Other non-racing dates could include flea markets, music, car shows and a Christian-themed festival.
“Race nights will include interactive activity for the fans with prize giveaways, unique racing platforms like school buses, lawn mowers, car-trailer tandem racing and anything else that will help make it an evening of fast, fun, family entertainment,” Gappens noted. “Heck, we will race cheetahs down the frontstretch if I can find two!”
For more information and schedule updates, visit the track’s website at www.gascityi69speedway.org.