From Stuart Doty
Promoters and exhibitors from 39 states and three Canadian provinces gather December 3 in Reno for the first Workshop of the 37th Annual RPM Promoters Workshops Series produced by Racing Promotion Monthly. The Workshop, the 98th such event organized by the publication, this year with the theme “Brand Your Racing, Sell Your Brand,” features 32 sessions focused on reminding promoters to put their emphasis on marketing their own “brand” of short track racing. “Economic times such as these favor short tracks over other entertainment because short racing events are locally based and economical for families,” said Stewart Doty, editor of Racing Promotion Monthly. “We are coming off a year where generally short tracks outperformed main street businesses in their communities and we want to use that momentum now to help promoters recapture fan base lost during the last decade, and make new fans of families inclined to seek economical entertainment in their homes.”
Eleven supporting sponsors will back the series; a testament to the strength of the short track racing business despite a year plagued by bad weather. “We are gratified by the commitment demonstrated of the organizations that are underwriting our services to promoters,” said Stewart Doty, Chairman of the events.
Joining K&K Insurance Group, Inc. And Hoosier Racing Tire, which have supported the events for eighteen and seventeen years are eleven additional firms including one new this series. Advertising Edge, the Santee, California-based apparel maker joins the Eldorado Hotel Casino Reno, host hotel of the Western Workshop; INEX, the international sanctioning group for Legends, Bandolero and Thunder Roadster racing; Musco Sports lighting, the leading supplier of stadium and track lighting; GM Performance Parts, source of GM crate engines for motorsports; Moffett Productions, producer of TV and radio advertising for race tracks; the World Racing Group, World of Outlaws and UMP DIRTcar; Simes Graphic Designs, designer advertising for race tracks and sanctioning groups; Raceceiver racing communications and management software; Lucas Oil, the Lucas Oil Late Model Series, and the Lucas Oil Speedways; AMI Graphics, producer of stadium graphics, and the WISSOTA Promoters Association, which sanctions more than 50 tracks in the upper Midwest and Canada.
The Thirty-Seventh Annual RPM Promoters Workshops Series begins December 3 at Reno and makes its return to Daytona Beach after five years away February 8-10, 2010. More than 1400 track operators, their employees, and industry leaders attended last year’s Workshops. Racing Promotion Monthly, the idea newsletter for auto racing promoters (www.racingpromotionmonthly.net), and the Workshops are produced with the year-round support of K&K Insurance Group, Inc., Hoosier Racing Tire. More information is available from RPM at 715-536-1067, or on the World Wide Web at www.rpmpromotersworkshops.com.