By Mike Leone
Mercer, PA… Baseball and auto racing are as American as apple pie. Once again, these two great pastimes will come together as Mercer Raceway Park and the Mahoning Valley Scrappers are proud to renew their major marketing partnership for the second straight year.
Located in the heart of Trumbull County near the Eastwood Mall in Niles, Ohio, The Mahoning Valley Scrappers are a Class A affiliate of the Cleveland Indians and play their home games at the beautiful Eastwood Field.
“I was thrilled when The Mahoning Valley Scrappers contacted us last year about joining together to cross-promote our facilities,” explained marketing director Vicki Emig. “The marketing partnership went over so well that we’re both proud to renew it once again. It’s an honor to know that one of the tri-states premier minor league baseball franchises has chosen Mercer Raceway Park as an exciting venue from which to reach new fans.”
The Scrappers will be the presenting sponsor of the new “2 for $20 Adult Admissions,” which will take place this Saturday, April 24 and Saturday, June 5. On these nights, fans can bring a guest and receive two admission for just $20- a savings of $4 off the individual purchase.
“Scrappy,” along with other Scrapper representatives, will join race fans on Saturday, May 1 for Mahoning Valley Scrappers Night where the first 1,000 attendees will receive a free general admission club box seat ticket for the “Keystone Community Day” presented by Mercer Raceway Park on Sunday, July 18.
The July 18 game will feature the Scrappers taking on the Philadelphia Phillies affiliate, the Williamsport Crosscutters at 5:05 p.m. As part of this night, Mercer Raceway Park will receive recognition on the team roster, video board, website, radio broadcast, the Eastwood Field p.a. system, and all radio and print advertising for the game. Mercer Raceway Park will have a concourse display on this night and the ceremonial first pitch.
Other amenities include three “Caddy Cup Nights” where the 2010 Mercer brochures will be made available to fans, the presenting sponsor of the “Race Around the Bases” promotion on six Sunday games, and Mercer Raceway Park will receive will be a ½-page ad in the 2010 Scrappers program.
There is no doubt that this cross-promotional effort will once again be a home run for both Mercer Raceway Park and The Mahoning Valley Scrappers! For more information on The Mahoning Valley Scrappers, check out their website at www.mvscrappers.com.
Mercer Raceway Park is a 3/8-mile dirt track located minutes from both Interstate 79 and 80 just off Route 19 on Fairground Road in Mercer, Pa. Dirt track racing and quality family entertainment are presented weekly late March through early October. The office in New Bedford, Pa. is open year-round late mornings and after 1:30 p.m. Monday through Friday. For more information call the office at 724-964-9300 or the track on race day at 724-662-1310. Check out our website at www.mercerracewaypark.com for the latest. Go to www.twitter.com/mercerraceway or Mercer Raceway Park at www.facebook.com/mercerracewaypark to stay up to date.