Le Groupe Ultra Becomes Title Sponsor of Tour of Canada for ESS

ess 2011 empire super sprints

ess 2011 empire super sprints
ess 2011 empire super sprints
From Dean Reynolds

SYRACUSE, NY – In a major sponsorship announcement, the Parent family and Le Groupe Ultra has now become the title sponsor of the Lucas Oil Empire Super Sprints’ (ESS) Canadian Series. Called the Tour of Canada, teams will once again be vying for a lucrative point fund at events in the series.

Le Groupe Ultra will be replacing Northwood 2 Construction/Lasalle Motorsports as the title sponsor although Lori and Mike Lasalle will still be a part of the ESS sponsorship family.

“We of course would like to thank Lori and Mike for their tremendous support over the years and are honored that they will still be a part of ESS. They are like family to us.” said ESS President Chuck Miller. “The Parent’s were looking to increase their involvement and when the Lasalle’s wanted to take a smaller role this fit in perfect. A very unique logo that incorporates both the Canadian and Quebec flags was designed and we hope the new agreement works for both.”

Full point events held at Autodrome’s Granby and Drummond, Le RPM Speedway, Merrittville Speedway and Mohawk International Raceway will count towards the Tour of Canada. Also, show up points will be awarded at the Canadian Sprint Car Nationals at the Ohsweken Speedway and the first ever Can-Am Challenge at Granby.

Along with several associate sponsors, the point fund that will be handed out at the annual awards banquet to the top 15 in the Canadian points will be hefty.

Founded in 1994, Le Groupe Ultra provides all facets of construction from commercial to residential from their Granby, Quebec location. Also, providing a 24/7 damage survey team, Le Groupe Ultra can provide estimates and start building to your time needs. For more information, please log on to www.constructionultra.com

Michael Parent and his familiar #25 will be part of the Lucas Oil Tour. He will also be adding a 410 sprint car operation for 2012 in hopes to travel more and increase his experience.

Other drivers from north of the border that will be in the field at many ESS events will be three-time tour champion Steve Poirier, Alain Bergeron, Patrick Vigneault, Tyler Rand, Paul Pekkonen, Dale Gosselin, Lee Ladouceur, Chris Jones, Devin Caron, Rick and April Wilson, Donald Lemire, rookie Etienne Girard and many more.

The battle for the Tour of Canada will kick off at the Can-Am Challenge on May 11 and 12 where the winner of Saturday’s finale will take home a $5,000 pay day.

The Lucas Oil Empire Super Sprints and now the Le Groupe Ultra Tour of Canada…as been tradition for over 30 years it will be excitement guaranteed!! For the latest up to date information, please log on to www.empiresupersprints.com or follow on Facebook and Twitter.