Alpha Apparel & Promotions Named Official UMSS Merchandiser


By Greg Parent, UMSS Media Director

The Upper Midwest Sprint Series (UMSS) is pleased to announce that Alpha Apparel & Promotions of Elk River, Minnesota has been named the Official UMSS Merchandiser. Alpha Apparel is a family owned and operated business that specializes in wearing apparel, promotional items, affordable print and other various decorative products including such items as pens, mugs and water bottles to name a few. If you can put your name or logo on it, Alpha can do it!

Alpha Apparel has developed an entire t-shirt, sweatshirt, jacket and racing cap line of products for the UMSS Series that can be viewed on their website at under Race Wear. From custom digital printing to laser engraving and embroidery, their designs are at the cutting edge of creativity in the industry today. The current featured line-up can be immediately ordered from the Alpha Apparel website and will be coming as a fully operational store to the UMSS website very soon. Additional UMSS products will be released soon.
In addition to UMSS merchandise, Alpha Apparel can offer custom-designed driver shirts with no minimums, driving suit embroidery, hero cards and much more! As racers themselves, they understand the needs and desires of drivers and make apparel and print products fun and affordable!

Please contact them at for more info or call 763-923-1032. You can also connect with them on their Facebook page at and be sure to sign up to receive their monthly sales specials. Be one of the first to proudly wear and display official UMSS gear at an upcoming event.