North Eastern Pool and Spa to Sponsor the Nightly Power Pick for the Lucas Oil Empire Super Sprints

By Dean Reynolds

SYRACUSE, NY – In a very unique program, North Eastern Pool and Spa from East Rochester, NY will be providing the nightly “Power Pick” at each Lucas Oil Empire Super Sprint full point event. The two drivers with the highest heat race pill draw that qualifies for the A-Main will get some extra cash thrown their way for a job well done. With the help of North Eastern Pool and Spa, the highest nightly cash payout from any 360 organization just got bigger.

The very successful, custom pool making company is owned by Paul Habeck who entered the sprint car ranks last year from the world of big block modifieds. Having finished the second half of the season on the ESS trail, Habeck’s very sharp looking #25H will be running the whole tour in 2012. At many ESS events look for good friend Charlie Donk to be pitted next to Habeck’s machine.

Rochester’s largest in-ground pool builder with over 30 years of experience in satisfying customers and providing swimming pools. North Eastern Pool and Spa is upstate NY’s best choice for in-ground and above ground pools and spas. With blending together the highest quality swimming pool materials along with the latest technology giving you the most maintenance free pool or spa available. From in-floor cleaning systems to automatic covers, they have the ability to allow you to spend more time enjoying your pool or spa and less time working on it. For more information please log on to

The official Lucas Oil Tour opener is just one week away with a slew of winged machines set to invade LaFargeville, NY and Tiger Chapman’s Can-Am Motorsports Park. For the “Cobra” Chuck Hebing, it will be his first event as defending champion and the list of challengers will be reading like a who’s who. A total of 32 events at 18 different fine dirt track facilities make up the 30th season and it’s getting ready to kick into full bore.

A big welcome to North Eastern Pool and Spa as the latest to join the large ESS sponsorship family. For all the latest up to date information feel free to log on to or follow us on Facebook and Twitter where the tradition continues of excitement guaranteed!!

The Lucas Oil Empire Super Sprints are brought to you by: Lucas Oil, Le Groupe Ultra, SUNY Canton, Hoosier Racing Tires, Fondations 4 Saisons, Cobra Coaches, Westward Painting Company, Mach 1 Chassis, Lee’s Repair Auto and Truck, Fondations 55, Eric Varin Roofing, North Eastern Pool and Spa, Car Mate Trailers, Brodix Cylinder Heads, Ohsweken Speedway, Northwood 2 Construction/Lasalle Motorsports, AKS Firearms, Jasmin Peloquin Sport, 730 Truck Stop, Riverside Bar and Grill, FX Chevy and many, many associate sponsors.